Free tool

What are your unanswered calls costing you?

Four numbers, your own, and the arithmetic done in front of you. No email address, nothing stored, nothing sent anywhere.

01 The calculator

Count them from your phone’s missed-call list, not from memory.

%

The rest are suppliers, regulars and family, and they ring back.

$

Your average, before costs. You know this better than any survey.

%

Of the new callers you reach in time. Be pessimistic here.

Work at risk, a year

$21,600

8 missed calls a week, 40% of them new, one job worth $450, winning a quarter of the ones you reach.

New callers missed a year
166
Jobs that implies
41
Kryon, a year
$600
Jobs needed to cover it
1.3

This is arithmetic on your assumptions, not a measurement. The only way to know the first number is to count it.

02 How to read it

What this number is, and isn’t

A calculator that flatters you is worth nothing. Here is where this one is weakest.

  • The missed-call count is usually guessed too low. The calls you remember missing are the ones that resolved themselves. The expensive ones leave no impression at all.
  • Recovery rate is doing a lot of work. It is the difference between a believable number and a sales pitch. If you are unsure, halve whatever you first typed.
  • Not every new caller is a job. Price shoppers, wrong numbers and people selling you advertising are all in that count, which is exactly why the recovery field exists.
  • It ignores the repeat value. A recovered customer who comes back for years is worth far more than one job, and nothing here accounts for that. In that direction the number is too low.

03 Questions

Questions about the calculator

Where do the default numbers come from?

They are placeholders, not research. Every field is meant to be replaced with your own figures — the tool does arithmetic, it does not know anything about your business.

Is this an estimate or a measurement?

An estimate built entirely from your assumptions. The only way to measure it is to count your actual unanswered calls, which you can do yourself from your phone records or have us do for free.

Why is there a recovery rate field?

Because assuming you would win every missed caller is dishonest. Some were price-shopping, some were selling you something, and some had already booked elsewhere. The field exists so the number stays believable.

Do you store what I type in?

No. The whole thing runs in your browser. Nothing is sent anywhere, there is no form to submit, and there is no email address to give.

Replace the guess with a count.

The free audit measures the one input this calculator makes you estimate. Seven days, no cost, nothing changes on your line.