For florists
Both hands are wet and wrapped around a bouquet.
Flower orders are time-critical almost by definition, and the caller has a deadline they cannot move.
- Price
- $50 a month, no contract.
- Your number
- Stays exactly as it is.
- Setup
- Two minutes. We do it.
- Reply time
- Seconds, not this evening.
01 The moment
Why florists miss calls
Not because you are careless with the phone. Because of where your hands are.
Mother’s Day week. You are conditioning stems with wet hands, the bench is covered, and there are eleven arrangements to get out before the driver comes back. The phone rings continuously and you get to perhaps half of them.
02 What they get
The text that goes out
Within seconds of the call dropping, in your words, with your name on it.
Your business
It’s [BUSINESS] — hands full at the bench and we couldn’t answer. Text us what the flowers are for, the delivery date and the suburb, and we’ll come back to you shortly to sort it out.
The caller, a minute later
Need something for a funeral on Thursday, delivered to a chapel in Camberwell. Around $150. Can you do it?
That reply is the job written down. You ring back knowing what it is, where it is and whether it is worth stopping for.
03 What changes
What it changes for florists
- 01
Peak days are the days you can’t answer
Valentine’s Day, Mother’s Day and the week before Christmas are simultaneously your highest order volume and your lowest capacity to pick up a phone. Every missed call in those days is a full-price order.
- 02
Occasion, date and suburb is the order
Those three facts tell you whether you can do it and roughly what it is. Getting them in writing means you can work through enquiries between arrangements rather than after close.
- 03
Sensitive orders get the care they need
A funeral order and a birthday bunch need very different handling. Knowing which one it is before you ring back means the call starts in the right register.
04 Questions
What florists ask
The questions that come up on the phone, answered the way we'd answer them there.
We take most orders online.
The ones who ring usually want something specific, larger, or for an occasion that needs discussing — funerals and weddings especially. Those are the higher-value orders, which is why they picked up the phone.
Can it take payment?
No. It captures the enquiry so you can ring back and take the order the way you normally do.
What about Valentine’s Day when we genuinely can’t take more?
Say so in the message and give the cut-off. "Orders for Friday close at 2pm Thursday" is a genuinely useful thing to send somebody, and it holds the ones who can still make it.
Does it work for wedding and event work?
Yes, and that is where the ticket is largest. Those enquiries arrive with a date attached and go to whichever florist replies while the couple is still comparing.
See what you’re missing before you pay anything.
The audit counts the calls to your business that went unanswered last month, from your own records. It costs nothing and nothing changes on your line.
05 Read next
Related
- Trade Wedding photographers Saturday is the day you work and the day engaged couples do their research. You cannot be in both places.
- Trade Caterers Every catering enquiry has a date attached, and the date is being offered to three caterers at once.
- Trade Funeral homes A family calling a funeral home has just had the worst news of their year. Whatever else happens, they should not be left wondering whether anyone heard them.
- Explainer How missed-call text-back works The mechanism, plainly, including what it does not do.